Built for Whatnot live sellers

Step right up.Your brand, sold live.

A century ago, barkers drew the crowd. Today they go live. Ballyhoo puts supplement brands in front of the hosts who can actually move product, and every sale becomes a paid wholesale order the brand just ships.

@wellness.wendy

Night routine haul

Live👁 1.2k
  • nightowl does it actually help w sleep??
  • gymrat_jo ordered 2 last week, legit
  • mel.k what's the dose per cap
  • coach_dre SOLD 🙌
  • thrift.queen is this third party tested
  • host COA's in my bio, every batch 🔬
  • sam_r need this for my mom
  • bigmike sold sold sold
  • nightowl does it actually help w sleep??
  • gymrat_jo ordered 2 last week, legit
  • mel.k what's the dose per cap
  • coach_dre SOLD 🙌
  • thrift.queen is this third party tested
  • host COA's in my bio, every batch 🔬
  • sam_r need this for my mom
  • bigmike sold sold sold

Night Mag · Glycinate

$40 · 3 left

Buy

Illustration

  • Free samples for hosts✦
  • Wholesale on every sale✦
  • The brand ships it✦
  • Flat 8%✦
  • No invoices✦
  • Pay after you sell✦
  • Vetted brands only✦

How the show works

No invoices. No chasing. Just the show.

  1. 01

    Brands list

    Set a wholesale price, upload your COA and label, and write the claims hosts are allowed to make.

  2. 02

    Hosts get samples

    Live sellers apply. You approve the ones you like and ship them free demo units.

  3. 03

    It sells live

    The host pitches it on Whatnot. The order goes straight to the brand. Nobody fronts a dime.

  4. 04

    Everyone settles

    The brand ships from Shopify. Once it's delivered, the host pays wholesale on one weekly statement and the brand gets paid.

For brands

A sales floor of live hosts, without the sales team.

  • ✓Every sale becomes an order in your Shopify, addressed to the buyer
  • ✓Hosts settle wholesale weekly, billed automatically by Ballyhoo
  • ✓You approve every host and write the claims they're allowed to make
  • ✓Paid out weekly through Stripe, no invoices to chase
List your brand →

For live sellers

Great product for your show. Zero inventory.

  • ✓Free demo samples from brands you choose
  • ✓Keep the difference between retail and wholesale
  • ✓Pay wholesale after it's delivered, on one weekly statement
  • ✓The brand ships to your buyer, so you don't pack a thing
  • ✓Compliance docs ready when buyers ask what's inside
Apply as a host →

Run the numbers

Everybody eats. Here's how.

One flat 8% of retail. The brand sets wholesale. Drag it around.

Seller keeps
$20.00
before Whatnot fees
Ballyhoo
$3.20
8% of retail
Brand gets
$16.80
paid weekly

The show starts
when you do.